We just need a little jet fuel.
JUS is building a lean, personality-driven sports media brand covering the biggest stories in sports every day, with a unique specialty: The Jacked List.
We track who's injured, what their status is, who's coming back, and what their return could mean on the field. It's the kind of information sports fans and fantasy sports players want every day.
JackedUpSportz is a personality-driven sports brand built around sharp humor, strong opinions and real daily coverage, with Kurt Rintala on camera and Kodiak as a recurring star. It is designed to feel like the conversation sports fans are already having with their friends, not another anonymous sports newsroom.
JACKED UPBad. Broken. Injured. Ridiculous. Frustrating. If something in sports deserves to get called out, JUS calls it out.
UNJACKEDGood. Impressive. Healthy. Coming back. Worth celebrating. JUS gives the good stuff its due too.
JUS starts with real daily sports coverage, then turns the strongest stories into formats built for the way fans actually consume sports: articles, video, social, injury updates and, soon, long-form conversation.
Original daily sports coverage on JackedUpSportz.com gives JUS a searchable, ownable home outside social platforms.
Personality-driven takes for YouTube Shorts, Instagram Reels and TikTok, with Kurt as the recognizable face of the brand.
A recurring injury and return-to-play product with clear utility for sports fans and fantasy sports players.
Fast visual recaps featuring standings, scores, injuries and the biggest Jacked / Unjacked calls of the day.
Long-form reactions, debate, guests and sports conversation that can be cut into multiple short-form clips.
Scores and highlights are everywhere. The Jacked List gives JUS a more useful daily reason to come back: who is hurt, who is returning and what that could mean for the athlete and the team.
JUS has access to Dr. Michael Rintala, a sports injury and performance specialist who has worked with professional athletes across MLB, PGA, UFC, WSL and other elite sports.
That access can help JUS go beyond repeating an injury designation and add informed commentary about typical recovery windows, rehab considerations and what to watch when an athlete returns.
Any injury analysis would be educational commentary based on publicly available information and general sports-performance expertise, not a remote medical diagnosis of an athlete.
Kurt grew up in the Bay Area as a die-hard Giants and 49ers fan, studied writing and film, and began his career as a screenwriter with two produced feature films.
He later moved into digital media and entrepreneurship, helping build a company from $0 to more than $40 million in annual revenue at its peak while also writing, podcasting and producing digital entertainment.
Today he brings more than 20 years of experience building and monetizing digital properties, plus hands-on skills in writing, video production, editing, AI workflows, websites and audience growth. That lets JUS stay unusually lean while still producing across multiple formats.
Kodiak is JUS's resident surf expert, beach correspondent and recurring personality. Every morning he and Kurt do the San Diego Surf Check and Daily Bible Verse.
He also has a personal stake in Padres pitching: when San Diego strikes out nine batters, Kodiak gets 25% off treats at Petco.
His analysis is independent and unbiased, except when treats are involved.
JUS will pair consistent original content with strategic audience growth, using a portion of the investment for media buys, paid social, content distribution and other marketing initiatives based on performance and opportunity.
Produce daily blogs, sports takes, Jacked List updates, Shorts, Reels, TikToks and photo carousels.
Publish organically and identify the stories, personalities, formats and videos that audiences respond to.
Put paid promotion behind the content that shows the strongest potential rather than spending equally on everything.
Turn increased exposure into followers, repeat viewers, website visitors and ultimately a recognizable JUS audience.
A portion of the investment will be used for media buys, paid social, content distribution and other audience-acquisition initiatives. JUS can shift marketing dollars between platforms and opportunities based on actual performance.
As JackedUpSportz grows, we want to take JUS on the road with the JUS Road Rig, a fully branded Sprinter camper that doubles as a mobile production studio.
Covering major sporting events can get expensive fast. Flights, hotels, rental cars and production logistics add up every time you go on location. The JUS Road Rig changes that equation.
Kurt and Kodiak can drive to major sporting events, live and work from the van, and produce content directly from the road, significantly reducing the recurring cost of on-location coverage. With onboard power, a video and podcast setup, editing capabilities and Starlink connectivity, the Road Rig becomes a mobile JUS production studio.
A trip to cover the World Series is not just World Series coverage. It is the drive there, the cities along the way, meeting fans, visiting stadiums, finding unexpected sports stories, Kodiak's adventures and daily JUS videos from the road. One trip can generate Shorts, Reels, TikToks, podcasts, long-form YouTube videos, social posts and daily JUS coverage.
The Road Rig would be wrapped from end to end in unmistakable JackedUpSportz branding. Every highway, city, stadium parking lot and sporting event becomes another opportunity to put JUS in front of sports fans. Instead of paying for transportation that provides zero marketing value, the vehicle itself advertises JackedUpSportz everywhere it goes.
As the Road Rig becomes recognizable through JUS content, the van itself becomes part of the brand. It also creates another potential sponsorship property, with opportunities for automotive, outdoor, technology, connectivity, pet, fitness and travel brands.
Instead of spending money simply getting JUS to the story, we turn getting there into part of the story and market JackedUpSportz the entire way. World Series. Super Bowl. Spring Training. UFC. PGA. Surf competitions. College football. Wherever there is a great sports story, the JUS Road Rig can go find it.
Build the audience once. Create multiple ways to monetize the relationship.
Video, display and banner advertising across JackedUpSportz.com. As traffic grows, advertising inventory grows with it.
Advertising revenue from Shorts, long-form JUS videos, podcast episodes and clips. A single podcast can also generate multiple monetizable pieces of content.
Sports audiences are valuable to brands in fitness, sports nutrition, apparel, equipment, gaming, fantasy sports and other categories. JUS can integrate sponsors into videos, podcasts, The Jacked List, social posts and the website.
Commissions from relevant sports gear, fitness products, tickets, fantasy sports tools, streaming services and other products that fit naturally with JUS content.
Host-read ads, presenting sponsors, episode sponsors and branded recurring segments, including the potential to sponsor signature JUS features like The Jacked List.
Direct-to-consumer revenue from JackedUpSportz apparel and merchandise, turning fans into customers while helping build the brand.
Direct support from the JUS audience through Buy Me a Coffee gives fans a simple way to help fund independent sports coverage and support the continued growth of the brand.
Once JUS is established, additional opportunities include live events, licensing, content syndication and partnerships.
A lean 12-month seed round designed to give JUS enough time to publish consistently, acquire an audience, test monetization and prove which parts of the model deserve to scale.
Proposed 12-month seed budget. The exact legal structure, investor terms and any equity economics would be defined separately.
The seed round buys time to execute consistently, learn from real audience behavior and identify which formats and revenue channels deserve more capital.
Make the daily blog, Jacked List, short-form video and social carousel workflows consistent and repeatable.
Use organic publishing plus paid promotion to identify which topics, personalities and formats earn repeat engagement.
Build sponsorship packages, expand merchandise and affiliate offers, grow audience support and qualify platform monetization where applicable.
Use real audience, engagement and revenue data to determine the next investment, hires and channels.
JackedUpSportz is raising $120,000 for 12 months of focused execution: build the audience, prove the content engine and create repeatable revenue.